I was once again reading Jesse Schell’s The Art of Game Design and rediscovered this quote on page 10:
Ultimately, a game designer does not care about games. Games are merely a means to an end. On their own, games are just artifacts. When people play games, they have an experience. Without this experience, the game is worthless.
You can mentally replace “game” with “course” and I think this still holds true. The course itself, as some sort of product, is not at all the point.